Sup de Pub Branded Digital Experiences Workshop
During their ‘International Masterclass’ event, I facilitated a workshop on Branded Digital Experiences for the Beer Industry for participating students in attendance.
Sup de Pub INSEEC
Sup de Pub is located in Paris, France, and is one of Europe’s leading communication schools. It is part of the INSEEC Business School. They hosted their annual International Masterclass, for which I collaborated with them.
What They Needed
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Sup de Pub was hosting their International Masterclass event, to a broad global audience. The school had a collaboration with the beer company Asahi and asked if I could prepare and facilitate a workshop for this event that would be aligned with the Asahi project the students were working on.
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Sup de Pub wanted to introduce the application of technology and innovation as a part of the workshop. There would be a focus on marketing and communications since they are a communications school.
How We Collaborated
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I facilitated a workshop entitled “Branded Digital Experiences for the Beer Industry”. This workshop utilized a canvas I developed that engaged the participants to come up with novel, innovative solutions to market their beer brand using technologies like AR/VR, Ai, Web3 and more.
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I presented the canvas and how to use it, helped the groups with developing sound concepts and solutions, and ultimately gave each group personalized feedback on their submissions once completed.
The Results
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Each participating group presented a technological, innovative marketing solution for their chosen beer company. They presented a business case and the concepts were well thought out and practical.
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By engaging in this exercise to leverage advanced technologies, the participating students were able to familiarize themselves with these kinds of technologies and how they can be applied to marketing — which they would need to consider as they grow in their careers.