EAE Labs Accelerator Mentorship Program
In the role as mentor for EAE Business School’s accelerator program, I developed and implemented a personalized methodology for my matched startup throughout the duration of this six month program.
EAE Labs
EAE Labs was an accelerator program run by EAE Business School, one of Europe’s top business schools, based in Madrid, Spain. The program was in collaboration with Makers of Barcelona for their Barcelona operations, of which I participated with.
What They Needed
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EAE Business School was starting their first accelerator program, EAE Labs, with cohorts in Madrid and Barcelona. As a mentor for their Barcelona location, I was assigned to work throughout the program with a startup accessories brand, Eleanora Rocca.
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Eleanora Rocca needed help with getting their brand off the ground, and getting their products to market. This consisted of product design, development, sourcing, manufacturing, supply chain management, pricing, distribution, marketing, operations, and go-to-market strategy. With my fashion industry expertise, I was able to help them with these acute needs.
How We Collaborated
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The mentorship role consisted of monthly sessions with my assigned startup, in which I would help them with a variety of needs for their project. I had flexibility to provide completely personalized mentorship, so in this instance I utilized my own methodology for the Eleanora Rocca startup.
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Through my unique methodology, I helped them build a cohesive brand, develop the product collection from concept to prototype to production, and helped them with their sales and distribution. The key aspect of our collaboration was understanding the psychology of building a fashion brand, and understanding how to position and communicate the brand, to facilitate a viable product/market fit.
The Results
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Eleonora Rocca successfully took their brand from concept to reality, having developed several products and selling them direct to consumer. They are still operating, and have introduced many more products since our initial collaboration.
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The entrepreneurs behind Eleanora Rocca gained a foundation to build their brand, and they learned key skills and understanding of how to navigate the fashion industry as a startup brand. They continue to apply this knowledge to their business, well beyond the EAE Labs accelerator program.