Smart Protection Innovation & Tech To Protect Modern Fashion Brands
Produced a webinar for this cybersecurity company, highlighting the issues, needs and opportunities for the luxury goods sector to combat counterfeiting and preserve brand equity in the 21st century.
Smart Protection
Smart Protection is a tech company with an automated SaaS protection platform that helps businesses of all shapes and sizes to minimize the threats associated with the misuse or imitation of brands, products, and content online.
What They Needed
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Smart Protection reached out because they wanted to focus on getting more customers in the fashion, retail and luxury goods industry. They saw a lot of untapped potential to expand with their solutions to this sector.
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I would collaborate on a webinar highlighting some of the problems the fashion, retail, and luxury goods industry faces in protecting and preserving their brands from counterfeits and brand misuse. This would serve as a lead into their product offerings.
How We Collaborated
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I conducted a webinar entitled “Using Innovation And Technology To Protect Modern Fashion Brands Online”. This webinar was presented to an audience of sales prospects, and recorded for future sales outreach.
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The webinar highlighted the immense value of brand equity and and status that comes with a powerful and preserved brand. It also revealed the various challenges the luxury and premium segment face to protect their brands, their merchandise and their image. It reveals a direct financial correlation, and often a direct causation.
The Results
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The webinar revealed a real need for modern brands to utilize technology to protect their brands. It revealed that it is a necessity in the 21st Century, and generated significant interest from prospective customers.
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The benefit to Smart Protection was that the webinar helped them achieve their goal to engage more deeply within the fashion, retail, and luxury goods sector. The benefit to the brands is that they were educated on ways to better protect themselves.