Moda22 Makers Strategic Design Consulting
Working directly with the CEO at Barcelona’s first fashion incubator , we developed and implemented several projects across various operational capacities, resulting in greater incubator support and expanding the reach of the business .
Moda22 Makers
Moda22 Makers is Barcelona’s first fashion incubator, with an in-house manufacturing facility. Based in the 22@ Innovation District in Poblenou, Moda22 has been a community leader in supporting and facilitating local, sustainable fashion design, sourcing and production.
What They Needed
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Moda22 is Barcelona’s first fashion incubator, with an in-house manufacturing facility and a co-working space for fashion entrepreneurs. They were looking to grow the business, in terms of revenue, reach, and impact.
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I would work directly with the CEO, and be a sparring partner on various projects across its operations. This was internally with the Moda22 team and the coworkers, or externally through business development and partnerships.
How We Collaborated
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I served as “Innovation Architect” for Moda22, working daily with the CEO and the rest of the team on strategy, communications, business development, and supporting the fashion entrepreneurs in any way possible.
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Utilizing design thinking and service design, we discovered opportunities to expand through partnerships with other organizations and generating new business in international markets. In addition, we created new lines of business, and services to support in-house fashion projects and the community as a whole.
The Results
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Moda22 attracted larger and more international clients, for exciting new projects. They gained more exposure across Europe, Asia and the USA, and established more service offerings and support for fashion industry stakeholders.
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The fashion industry as a whole, and specifically the fashion ecosystem in Barcelona, benefitted from a more robust, comprehensive and personalized support for emerging fashion ventures. It helped the traditional industry modernize, and educate the newcomers into the fashion industry.
